Blueprint overview
Pick one commercial pillar, surround it with intent-mapped supports, connect everything with deliberate links, and mark entities so classic search and answer engines agree on what you offer.
Build sequence
- Choose the pillar from revenue keywords — not vanity traffic.
- Map 6–12 support pages to awareness, consideration, and decision intents.
- Apply Article / FAQ / Product schema templates from the kit.
- Wire internal links: pillar ↔ supports ↔ money pages, with anchor rules.
What's in the templates
- Cluster planner spreadsheet (URL, intent, primary keyword, status).
- Outline templates for pillar and support articles.
- Internal linking cheatsheet with do/don't anchors.
Success criteria
Within a quarter you should see supporting pages indexing cleanly, pillar rankings lifting on commercial terms, and organic sessions that reach PDPs or lead forms — not just blog bounce.
